4 results for month: 10/2018


10 ways NI community organisations can use video to boost their public profile

By Sophie McLaughlin 10.10.18 Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit. The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector. In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public. One way to increase this awareness and get maximum exposure, particularly online, is through the use of video. But how? Here are some ...

Seven ways NI arts & drama groups can use video to drive audiences and improve performances

By Sophie McLaughlin 08.10.18 Game of Thrones. Liam Neeson. Derry Girls. Jamie Dornan. In today’s fast-paced, media-obsessed world, most people will know at least one (if not all) of these stars/shows which all have one thing in common: their roots in Northern Ireland. Over the last few years, the NI arts scene has exploded with names like these drawing attention to the talent Northern Ireland has to offer. NI Screen, which helps fund major arts projects in Northern Ireland, has estimated that Game of Thrones alone has brought £147m into the local economy since production began in 2010. With global focus on Northern Ireland’s ...

How restaurants can use video to maximise marketing and attract more customers

Nowadays most people’s lives are lived at a fast, hectic pace - with the constant juggling of work and family commitments. Time is an ever more precious commodity. Generally, people have less and less opportunity at their disposal to search for and read text articles on line - whether in their work or leisure time. That’s why a short, informative, well produced and creatively edited video should be an essential part of your restaurant’s marketing strategy. Video content gives the viewer an instant feel for the key personnel in your catering business - whether it be an interview with the owner/manager, the head chef, waiters/waitres...

How NI charities can use case study videos to tell their stories, build awareness and drive campaigns

The ultimate success of your charity will very much depend on you being able to increase online awareness of its core objectives, it’s role in society and the people it aims to help. With the continued squeeze on public funding, charities and voluntary organisations are increasingly reliant on donations from the public. According to the UK’s Charity Commission, there are currently more than 216,000 charities registered in the UK. There are more than 7,000 in Northern Ireland, over 24,000 in Scotland and the rest are based in England and Wales. In the Republic of Ireland there are almost 19,000 legitimately registered. And more and ...