4 results for author: Paul Connolly


Smartphone video training for small businesses

So, you get that you should be using video to market your business or organisation. The case for it is open and shut, whether you are a small or medium-sized business, a charity or not-for-profit organisation, a government department/agency or a club/society. Recent surveys* show: * 73% of adults were more likely to buy a product after watching an online video about it * Over 70% of marketers say video produces conversions better than any other type of content * Facebook’s CEO says by 2019 nearly all of Facebook’s content will be video * By mid 2017, video will account for 69% of all consumer internet traffic. There’s also a myriad ...

7 video strategies to grow your small business or organisation

Video advertising works. Why? Because short of actually touching a product or service, video shows it to a viewer in a way that is real and convincing. It’s proven to work: a report from the Vidyard blog revealed over 70% of marketers say video produces conversions better than any other type of content. Add to that the fact that a survey from the Animoto blog said that 73% of adults in the United States are more likely to actually buy a product after watching an online video about it. So, what’s the best way for small businesses and organisations to use video marketing? Well, unsurprisingly, it’s to be local and personal. Tatty clip ...

10 ways to turn your iPhone into a real video camera

Everyone knows iPhones and other smartphones have good video capability. But most people don’t come even close to using them to their true potential. Here at SmartVideo, we love shooting video and do it with a range of devices: iPhones, DSLRs and professional video cameras. With the right knowledge, your humble iPhone can be transformed into a powerful tool for making video. This can range from near-broadcast quality standard to the kind of wacky viral video that’s eating up YouTube and Facebook. Broadcast standard? Yes. Did you know the UK’s BBC and Ireland’s RTE – both state-owned broadcasters – have started using iPhones ...

Why video is critical to growing your business

Video is where it’s at. By mid 2017, video will account for 69% of all consumer internet traffic, according to Cisco. eMarketer estimates that U.S. spending on both mobile and desktop video advertising will reach nearly $10 billion this year. If you’re not in video, you’re not making an impact on the all-important social media platforms. To prove this point, just look at your own Facebook feed – video after video is engaging consumers and leaving text and photos behind. Northern Ireland is an overwhelmingly image-driven place: people are naturally sharers of moving images and they appreciate simple, clear, no-nonsense concepts. ...