10 ways NI community organisations can use video to boost their public profile

Four charity volunteers posing for selfie on red mobile photo
By Sophie McLaughlin 10.10.18 Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit. The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector. In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public. One way to increase this awareness and get maximum exposure, ...

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Seven ways NI arts & drama groups can use video to drive audiences and improve performances

By Sophie McLaughlin 08.10.18 Game of Thrones. Liam Neeson. Derry Girls. Jamie Dornan. In today’s fast-paced, media-obsessed world, most people will know at least one (if not all) of these stars/shows which all have one thing in common: their roots in Northern Ireland. Over the last few years, the NI arts scene has exploded with names like these drawing attention to the talent Northern Ireland has to offer. NI Screen, which helps fund major arts projects in Northern Ireland, has estimated that Game of Thrones alone has brought £147m into the local economy ...

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How restaurants can use video to maximise marketing and attract more customers

Nowadays most people’s lives are lived at a fast, hectic pace - with the constant juggling of work and family commitments. Time is an ever more precious commodity. Generally, people have less and less opportunity at their disposal to search for and read text articles on line - whether in their work or leisure time. That’s why a short, informative, well produced and creatively edited video should be an essential part of your restaurant’s marketing strategy. Video content gives the viewer an instant feel for the key personnel in your catering business - ...

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How NI charities can use case study videos to tell their stories, build awareness and drive campaigns

Charity video news release
The ultimate success of your charity will very much depend on you being able to increase online awareness of its core objectives, it’s role in society and the people it aims to help. With the continued squeeze on public funding, charities and voluntary organisations are increasingly reliant on donations from the public. According to the UK’s Charity Commission, there are currently more than 216,000 charities registered in the UK. There are more than 7,000 in Northern Ireland, over 24,000 in Scotland and the rest are based in England and Wales. In the ...

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NI video marketing hacks: how to enable HD videos in Facebook

Hand holding mobile phone, using thumb to enable HD videos in Facebook
Raise the quality of your social media content by enabling HD videos in Facebook - with automatic uploading (tip: it works for photos, too). For example, if you or your business has shot some video, or employed a pro to shoot some. Naturally then, you want to share the video online, but when you upload it, the quality is poor. How come? And can it be fixed? The answer is yes. You just need to make some account changes to enable HD videos in Facebook and then you’re good. Here’s how to do it on your phone: Open the Facebook application on your phone and ...

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Lookers Electric Charge – Car Share Video

Lookers Electric Charge - Car Share

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With video, art and architecture rocks… and how to humanise inanimate objects

Weekly blog 02.02.17. What we learned in the past week: 1. That Gilbert and George are, like, really cool. Our videographer Will was more than impressed by the edgy artistic duo whilst filming them for the Arts Council NI at the MAC theatre. So impressed, that is, that he even arranged his own selfie with them. Now that's dedication. Not that he was awe-struck or anything, he still managed to produce this slick film of the historic event. Like many regional cities, Belfast doesn't get enough international quality art, so hats off to the folks at The Mac for quite a ...

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Teaser videos, a new NI museum gem and a neat video marketing tool

Weekly blog 23.01.17: Another week as 2018 starts slipping into high gear and video marketing plans hatched last year start to come to fruition. Last week SmartVideo gained some new insights into the worlds of video marketing and video production in Northern Ireland. Teaser trailers Our teaser trailer for the exquisite House Belfast, the new hotel and bar complex on Botanic Avenue, received widespread praise and tens of thousands of video views. Expertly shot by our director of photography, Paul McParland, this was a classic teaser trailer for what is ...

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Capturing the glamour of the Belfast Telegraph Sports Awards

The highlight of the Northern Ireland sporting scene’s social calendar is undoubtedly the Belfast Telegraph Sports Awards. Every year a team of celebrities, up and coming athletes and the cream of Northern Ireland’s business and media worlds join forces with the Telegraph to honour our finest sports stars and their remarkable achievements. This year was a first – the Sports Awards were held in the magnificent new extension at Belfast’s Waterfront. More than 500 people filled the enormous Hall 1 at the complex for the Awards, and SmartVideo filmed and ...

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Smartphone video training for small businesses

Smartphone video training
So, you get that you should be using video to market your business or organisation. The case for it is open and shut, whether you are a small or medium-sized business, a charity or not-for-profit organisation, a government department/agency or a club/society. Recent surveys* show: * 73% of adults were more likely to buy a product after watching an online video about it * Over 70% of marketers say video produces conversions better than any other type of content * Facebook’s CEO says by 2019 nearly all of Facebook’s content will be video * By mid 2017, video ...

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