NI video marketing hacks: how to enable HD videos in your Facebook feed

Raise the quality of your social media content by enabling video uploads in HD (tip: it works for photos, too). For example, if you or your business has shot some video, or employed a pro to shoot some. Naturally then, you want to share the video online, but when you upload it, the quality is poor. How come? And can it be fixed? The answer is yes. You need to make some changes to your Facebook account and then you’re good. Here’s how to do it on your phone: Open the Facebook application on your phone and select the menu symbol (lower corner) Select ...

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With video, art and architecture rocks… and how to humanise inanimate objects

Weekly blog 02.02.17. What we learned in the past week: 1. That Gilbert and George are, like, really cool. Our videographer Will was more than impressed by the edgy artistic duo whilst filming them for the Arts Council NI at the MAC theatre. So impressed, that is, that he even arranged his own selfie with them. Now that's dedication. Not that he was awe-struck or anything, he still managed to produce this slick film of the historic event. Like many regional cities, Belfast doesn't get enough international quality art, so hats off to the folks at The Mac for quite a ...

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Teaser videos, a new NI museum gem and a neat video marketing tool

Weekly blog 23.01.17: Another week as 2018 starts slipping into high gear and video marketing plans hatched last year start to come to fruition. Last week SmartVideo gained some new insights into the worlds of video marketing and video production in Northern Ireland. Teaser trailers Our teaser trailer for the exquisite House Belfast, the new hotel and bar complex on Botanic Avenue, received widespread praise and tens of thousands of video views. Expertly shot by our director of photography, Paul McParland, this was a classic teaser trailer for what is ...

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Capturing the glamour of the Belfast Telegraph Sports Awards

The highlight of the Northern Ireland sporting scene’s social calendar is undoubtedly the Belfast Telegraph Sports Awards. Every year a team of celebrities, up and coming athletes and the cream of Northern Ireland’s business and media worlds join forces with the Telegraph to honour our finest sports stars and their remarkable achievements. This year was a first – the Sports Awards were held in the magnificent new extension at Belfast’s Waterfront. More than 500 people filled the enormous Hall 1 at the complex for the Awards, and SmartVideo filmed and ...

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Smartphone video training for small businesses

Smartphone video training
So, you get that you should be using video to market your business or organisation. The case for it is open and shut, whether you are a small or medium-sized business, a charity or not-for-profit organisation, a government department/agency or a club/society. Recent surveys* show: * 73% of adults were more likely to buy a product after watching an online video about it * Over 70% of marketers say video produces conversions better than any other type of content * Facebook’s CEO says by 2019 nearly all of Facebook’s content will be video * By mid 2017, video ...

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7 video strategies to grow your small business or organisation

video strategies to grow your small business
Video advertising works. Why? Because short of actually touching a product or service, video shows it to a viewer in a way that is real and convincing. It’s proven to work: a report from the Vidyard blog revealed over 70% of marketers say video produces conversions better than any other type of content. Add to that the fact that a survey from the Animoto blog said that 73% of adults in the United States are more likely to actually buy a product after watching an online video about it. So, what’s the best way for small businesses and organisations to use video ...

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10 ways to turn your iPhone into a real video camera

Turn your iPhone into a real video camera
Everyone knows iPhones and other smartphones have good video capability. But most people don’t come even close to using them to their true potential. Here at SmartVideo, we love shooting video and do it with a range of devices: iPhones, DSLRs and professional video cameras. With the right knowledge, your humble iPhone can be transformed into a powerful tool for making video. This can range from near-broadcast quality standard to the kind of wacky viral video that’s eating up YouTube and Facebook. Broadcast standard? Yes. Did you know the UK’s BBC and ...

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Why video is critical to growing your business

video is critical to growing your business
Video is where it’s at. By mid 2017, video will account for 69% of all consumer internet traffic, according to Cisco. eMarketer estimates that U.S. spending on both mobile and desktop video advertising will reach nearly $10 billion this year. If you’re not in video, you’re not making an impact on the all-important social media platforms. To prove this point, just look at your own Facebook feed – video after video is engaging consumers and leaving text and photos behind. Northern Ireland is an overwhelmingly image-driven place: people are naturally ...

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