Blogs


15 ways pub and club managers can grow audience and engagement through social media marketing

By James Stewart05.04.19Social media is an inevitable part of running a modern business. Whether your business is active on social media or not, you can be sure that your guests are tweeting, posting, and Instagramming about your bar or restaurant online.Here are a few best practices and examples to inspire your bar social media strategy and apply them to your own business….1. Promotional Video: a professional corporate video shows off your best side and gives customers a taster of what the place is like before they actually go visit. Today people are hungry for ...

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Ready to shoot your own video for your business? Here are 25 tools and tips to get you started

By Owen Law 05.04.19 Video marketing is probably the single most effective way to promote your business. You can use hire in a pro, or have a go with your iPhone. But if you want to take it to the next level, consider learning how to shoot like a pro.  To help you on your journey we've compiled this list of nifty kit. If you are already interested in video, you may have some of these items on this list, but these products will definitely grow you video marksmanship skills, and, using video marketing techniques, help you grow your business. 1. Nikon D850 Camera First off ...

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10 ways NI community organisations can use video to boost their public profile

Four charity volunteers posing for selfie on red mobile photo
By Sophie McLaughlin10.10.18Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit.The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector.In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public.One way to increase this awareness and get maximum exposure, partic...

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Seven ways NI arts & drama groups can use video to drive audiences and improve performances

By Sophie McLaughlin08.10.18Game of Thrones. Liam Neeson. Derry Girls. Jamie Dornan.In today’s fast-paced, media-obsessed world, most people will know at least one (if not all) of these stars/shows which all have one thing in common: their roots in Northern Ireland.Over the last few years, the NI arts scene has exploded with names like these drawing attention to the talent Northern Ireland has to offer.NI Screen, which helps fund major arts projects in Northern Ireland, has estimated that Game of Thrones alone has brought £147m into the local economy ...

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How restaurants can use video to maximise marketing and attract more customers

Nowadays most people’s lives are lived at a fast, hectic pace - with the constant juggling of work and family commitments.Time is an ever more precious commodity.Generally, people have less and less opportunity at their disposal to search for and read text articles on line - whether in their work or leisure time.That’s why a short, informative, well produced and creatively edited video should be an essential part of your restaurant’s marketing strategy.Video content gives the viewer an instant feel for the key personnel in your catering business - ...

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How NI charities can use case study videos to tell their stories, build awareness and drive campaigns

Charity video news release
The ultimate success of your charity will very much depend on you being able to increase online awareness of its core objectives, it’s role in society and the people it aims to help.With the continued squeeze on public funding, charities and voluntary organisations are increasingly reliant on donations from the public.According to the UK’s Charity Commission, there are currently more than 216,000 charities registered in the UK.There are more than 7,000 in Northern Ireland, over 24,000 in Scotland and the rest are based in England and Wales.In the ...

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NI video marketing hacks: how to enable HD videos in Facebook

Hand holding mobile phone, using thumb to enable HD videos in Facebook
Raise the quality of your social media content by enabling HD videos in Facebook - with automatic uploading (tip: it works for photos, too).For example, if you or your business has shot some video, or employed a pro to shoot some. Naturally then, you want to share the video online, but when you upload it, the quality is poor.How come? And can it be fixed?The answer is yes. You just need to make some account changes to enable HD videos in Facebook and then you’re good.Here’s how to do it on your phone:Open the Facebook application on your phone and select ...

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