6 results for tag: Northern Ireland


10 ways NI community organisations can use video to boost their public profile

By Sophie McLaughlin 10.10.18 Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit. The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector. In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public. One way to increase this awareness and get maximum exposure, particularly online, is through the use of video. But how? Here are some ...

Seven ways NI arts & drama groups can use video to drive audiences and improve performances

By Sophie McLaughlin 08.10.18 Game of Thrones. Liam Neeson. Derry Girls. Jamie Dornan. In today’s fast-paced, media-obsessed world, most people will know at least one (if not all) of these stars/shows which all have one thing in common: their roots in Northern Ireland. Over the last few years, the NI arts scene has exploded with names like these drawing attention to the talent Northern Ireland has to offer. NI Screen, which helps fund major arts projects in Northern Ireland, has estimated that Game of Thrones alone has brought £147m into the local economy since production began in 2010. With global focus on Northern Ireland’s ...

How restaurants can use video to maximise marketing and attract more customers

Nowadays most people’s lives are lived at a fast, hectic pace - with the constant juggling of work and family commitments. Time is an ever more precious commodity. Generally, people have less and less opportunity at their disposal to search for and read text articles on line - whether in their work or leisure time. That’s why a short, informative, well produced and creatively edited video should be an essential part of your restaurant’s marketing strategy. Video content gives the viewer an instant feel for the key personnel in your catering business - whether it be an interview with the owner/manager, the head chef, waiters/waitres...

How NI charities can use case study videos to tell their stories, build awareness and drive campaigns

The ultimate success of your charity will very much depend on you being able to increase online awareness of its core objectives, it’s role in society and the people it aims to help. With the continued squeeze on public funding, charities and voluntary organisations are increasingly reliant on donations from the public. According to the UK’s Charity Commission, there are currently more than 216,000 charities registered in the UK. There are more than 7,000 in Northern Ireland, over 24,000 in Scotland and the rest are based in England and Wales. In the Republic of Ireland there are almost 19,000 legitimately registered. And more and ...

Teaser videos, a new NI museum gem and a neat video marketing tool

Weekly blog 23.01.17: Another week as 2018 starts slipping into high gear and video marketing plans hatched last year start to come to fruition. Last week SmartVideo gained some new insights into the worlds of video marketing and video production in Northern Ireland. Teaser trailers Our teaser trailer for the exquisite House Belfast, the new hotel and bar complex on Botanic Avenue, received widespread praise and tens of thousands of video views. Expertly shot by our director of photography, Paul McParland, this was a classic teaser trailer for what is simply a quality product. What's the secret of a good teaser? Well, in this ...

Capturing the glamour of the Belfast Telegraph Sports Awards

The highlight of the Northern Ireland sporting scene’s social calendar is undoubtedly the Belfast Telegraph Sports Awards. Every year a team of celebrities, up and coming athletes and the cream of Northern Ireland’s business and media worlds join forces with the Telegraph to honour our finest sports stars and their remarkable achievements. This year was a first – the Sports Awards were held in the magnificent new extension at Belfast’s Waterfront. More than 500 people filled the enormous Hall 1 at the complex for the Awards, and SmartVideo filmed and edited the summary video published on the Belfast Telegraph website the following ...