3 results for tag: Video marketing


How restaurants can use video to maximise marketing and attract more customers

Nowadays most people’s lives are lived at a fast, hectic pace - with the constant juggling of work and family commitments. Time is an ever more precious commodity. Generally, people have less and less opportunity at their disposal to search for and read text articles on line - whether in their work or leisure time. That’s why a short, informative, well produced and creatively edited video should be an essential part of your restaurant’s marketing strategy. Video content gives the viewer an instant feel for the key personnel in your catering business - whether it be an interview with the owner/manager, the head chef, waiters/waitres...

How NI charities can use case study videos to tell their stories, build awareness and drive campaigns

The ultimate success of your charity will very much depend on you being able to increase online awareness of its core objectives, it’s role in society and the people it aims to help. With the continued squeeze on public funding, charities and voluntary organisations are increasingly reliant on donations from the public. According to the UK’s Charity Commission, there are currently more than 216,000 charities registered in the UK. There are more than 7,000 in Northern Ireland, over 24,000 in Scotland and the rest are based in England and Wales. In the Republic of Ireland there are almost 19,000 legitimately registered. And more and ...

Teaser videos, a new NI museum gem and a neat video marketing tool

Weekly blog 23.01.17: Another week as 2018 starts slipping into high gear and video marketing plans hatched last year start to come to fruition. Last week SmartVideo gained some new insights into the worlds of video marketing and video production in Northern Ireland. Teaser trailers Our teaser trailer for the exquisite House Belfast, the new hotel and bar complex on Botanic Avenue, received widespread praise and tens of thousands of video views. Expertly shot by our director of photography, Paul McParland, this was a classic teaser trailer for what is simply a quality product. What's the secret of a good teaser? Well, in this ...