Ready to shoot your own video for your business? Here are 25 tools and tips to get you started

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By Owen Law


Video marketing is probably the single most effective way to promote your business. You can use hire in a pro, or have a go with your iPhone.

But if you want to take it to the next level, consider learning how to shoot like a pro.  To help you on your journey we’ve compiled this list of nifty kit.

If you are already interested in video, you may have some of these items on this list, but these products will definitely grow you video marksmanship skills, and, using video marketing techniques, help you grow your business.

1. Nikon D850 Camera

First off you are going to obviously need a camera that can provide you with great video content, and we have chosen this Nikon Camera as we think it is one of the best on the market for its price right now.

Here’s what Amazon says, and we don’t disagree with a word:  

“As a high-resolution multi-purpose DSLR, the Nikon D850 is more or less a direct rival to the Canon EOS 5D Mark IV . It does, however, offer both higher resolution and, via an optional battery grip, higher continuous shooting speeds. Its advantage for video is that it captures full-width 4K video with no crop factor, so your lenses have the same angle of view for video as they do when shooting stills. Another advantage is that it can output clean 4:2:2 8-bit 4K video to an external recorder, while the external output on the EOS 5D Mark IV is restricted to Full HD. There are no log modes, which is a pity, and the D850 relies on contrast-detect AF when shooting video, which slows things down a little. The video quality itself is very good indeed, though with moderate rolling shutter if the camera is moved too quickly.” 

2. Tripod

Whenever you’re taking photos in low light or trying to get that razor sharp focus, you’ll want a tripod. This tripod has multiple settings to help you control your shot. This tripod was chosen as its such a sturdy model, affordable, Camera Tripod Mactrem PT55 55” Lightweight Compact Travel Tripod.

3.  Low Light Capable Lens

You many have noticed that most of the lenses included with your typical DSLR camera aren’t the best for shooting in low light situations, which is exactly why you may want to consider investing in a lens of f/1.8 aperture. It will inevitably perform much better. This Nikon DX 50mm lens will do the job perfectly.

4. LED Lights

Naturally, flash is no good for video, so if you intend using artificial light it will need to be continuous lighting. Short of packing a lighting kit, LED panels are a good choice for video because they run for a long time off battery power while providing decent levels of lighting and low heat levels. Some also offer variable colour temperature for matching the colour of different light sources. We chose this LED light as its easily assembled and transporting.

5. Veloce Shooting Bag

Not only will the Veloce shooting backpack hold all of your essential camera accessories including the tripod, it has room for a 17″ laptop as well. We chose this Veloce Shooting Bag because of how comfortable and how much room this bag holds.

6. Spare Batteries

This one goes without saying. If you run out of power, then all the other accessories on this list are for naught. Always carry a spare, you never know what might go wrong, keep a spare in you bag will come in handy.

7. Memory Card

memory card makers will quote a maximum transfer speed, which is useful for gauging their performance for stills photography, but for video you need a minimum sustained speed. This is not the same thing, so most memory cards now quote both. We chose this memory card as Prograde is an excellent company and their memory cards are without fault.

8. UV Filter

When shooting landscapes, it is a good idea to have a UV lens to prevent the bluish haze it can cast on your photos. The best part is that it doesn’t even need to be left lying around. You can leave this filter on your lenses as a permanent layer of protection. We picked UV Filter covers the lens to protect,

9. Microphone

The camera’s internal microphone, stereo or otherwise, will not have the sound quality or directional sensitivity for good-quality video, so an external mic is an essential accessory.  A good trade-off between cost and versatility is a directional ‘shotgun’ mic like this RODE VideoMic Pro. Rode Mic is a great way to capture the news on board sound you can get.

10. Bubble Level

This tool helps you keep photographs level, even when you’re taking handheld shots. There are a few versions of this cool little camera accessory, but the one that works best is a small bubble level cube that fits into the hot-shoe mount.

11. Deyard K020 Memory Card Case

This water-resistant, shockproof case will leave you with change from a tenner! It’s always a good idea to keep spare memory cards with you at all times, why not keep them secure while you are at it. The Deyard K020 Memory Card Case is great choice which we highly recommend.

12. Western Digital My Passport 4TB

Western Digital’s My Passport line has evolved over the years. The Western Digital My Passport 4TB is the latest iteration and boasts a USB 3.0 port for speedy data transfer, together with password protection and a design like no other. The Western Digital My Passport 4TB is a reliable storage unit that should last you for years to come.

13. Joby GorillaPod Hybrid Tripod for Compact System Cameras with Integrated Ballhead

There will be times when you simply won’t be able to use a tripod. Maybe you’re working in a confined environment, or at a tourist hotspot where they’re not permitted. In these situations, Joby’s Gorillapod will come to the rescue. Compact and lightweight, with support for up to 1kg of kit, its legs can wrap around posts or fences but you can also it straight up when you need to. This GorillaPod Hybrid Tripod is amazing for setting up your camera in positions you never thought possible.

14. Lenspen Elitepro Cleaning Kit

With three separate LensPens bundled together, and a smart Microfiber pouch in which to store them, you can make sure to use the most appropriate tool for every cleaning task. Lenspen Elitepro Cleaning Kit is a very effective way to clean your DSLR screen.

15. Camera Strap

The BlackRapid Cross Shot Sling Strap is one of the best in its price range: comfortable, adjustable, and durable. But if you can’t quite afford it, I highly recommend the affordable and comfortable Custom SLR Air Strap.

16. Balance Grey Card Set

Although shooting RAW and adjusting your white balance later is a possibility, what if you want to shoot JPEG? Besides, if you are trying to get everything perfect right from the get-go, you need some kind of grey card to check the white balance.

17. Blower

Nobody wants spots on their photos. If it happens though, you want to have a blower handy. This method of cleaning your camera is highly preferable to anything requiring you to touch the lens. We chose this blower as its amazon’s Choice and will get the job done.

18. Lens Pen

If your blower is still not getting the dust off your lens, don’t panic. The lens pen should do the trick. It has two sides, one with a brush to the clean the dust off your lens and the other with a cleaning tip for everything else. If the blower didn’t work the Lens Pen certainly will.

19. 3D fly through videos

Able to take 3D images of a location and turn that later into a 3D model scale of the scan you just created, this lets people take a tour of the location you scanned showing them how it’s laid out. The QooCam seems to be the best on the market right now, but if you want a pro choice call in a team with a Matterport camera. One local provider is SmartVideo’s sister company Smart3D NI –

Harp Bar Belfast 3D virtual tour

20. Snug-It Camera Skin

There are so many camera covers and protectors out there, but not many of them will protect your camera while you’re busy shooting. Delkin’s Snug-It Camera Skins are specifically designed for protection and functionality.

21. Wireless Microphone

Sure, you can use a “wired mic” like a clip-on lavalier which is a bit less expensive, but I wouldn’t go on a shoot without my wireless microphone. Unless you have an audio person who can hold a boom mic, this is the next best thing providing tons of flexibility for walk-and-talk interviews with your subjects.

22. –Three-Point Lighting Kit

You only really need a lighting kit if you’re planning to do a lot of shooting inside. Creating a well lit scene usually involves a 3-way lighting set-up. Buying a three point lighting system would be the standard buy for a videographer for interviewing clients.

23. – Light Reflector

This is a must-have item for your documentary filmmaking kit. A light reflector can turn an ugly amateur-looking shot into a golden and gorgeously lit scene.

24. –  Backdrop

A backdrop is very useful when shoot an interview with a client and need a cleaning look background to support the foreground, with backdrops being interchangeable this would be the perfect piece of equipment for the job.

25. – Editing software

Having editing software is probably the biggest thing on this list next to the camera. Without having this you wouldn’t be able to edit software. Premiere is one of the best softwares out there for video editing, but for Apple fans there’s Final Cut Pro X.