Virtual tours for retailers: Showrooms & Display Gardens
Coronavirus – and indeed fears of a second wave of Covid-19 infection – has played havoc with retail. But the affected industries have one big friend – 3D and 360 virtual tours for retailers. It’s clear that virtual tours for showrooms and display gardens have some huge advantages over plain old 2D types of retail advertising. Indeed, the pandemic has really only served to accelerate an already-existing trend to the switch to online, with virtual tours being the ideal vehicle for prospects and leads to be converted into customers by having an walk-through experience. It’s the next-best thing to being in a room and actually touching a product or experiencing a service.

What are the advantages of virtual tours for our customers?

Virtual tours for retailers can be created inside or outside a building, and they are growing in sophistication and user experience. For example, in our virtual tours we can now insert the following features:

Case study: A&G Outside Rooms

SmartVideo and its subsidiary Smart3D created this 360 virtual tour for Acheson & Glover and their Outside Rooms experience.

The site is a beautiful multi-level display garden room, packed with lovely paving, walling and other quality materials to create garden paradises.

With the pandemic wreaking havoc on traditional visits, A&G wanted something to show off their products remotely.

As well as creating a 360 tour, we inserted tags to all product pages, so customers can get full information on each product – for example, this one.

We are currently working on a modification to this type of tour, which we call a Guided Sales Tour.

In this product, a sales executive can invite into the model, talk in real time to them, guide them around the tour and show videos and other promotional material.

We feel this will ‘humanise’ the digital experience, and in the hands of a good salesperson will increase conversion rates.

Case study: Royal Ulster Academy

Not all our tours are outdoors, indoors tours work exceptionally well. Have a peek at our 3D virtual tour of the famous RUA exhibition at the Ulster Museum, for example.

We scanned and tagged the entire exhibition, providing links to artists. Next the plan is to create tags direct to sales pages for each work of art.

Since the RUA relies on a portion of sales of works from its exhibition, it is hoped the virtual tour will play a key role in the survival of one of Ireland’s most venerable art institutions.