13 results for tag: Northern Ireland


Video Conferences: The Ultimate NI Guide To Looking Professional

From this to this: how to Zoom like a pro When you take part in video conferences on the likes of Zoom or Skype, how do you look?   Do you project a strong, crisp, confident image, or a face in shadow, with an up-the-nose camera angle, window glare and scratchy audio?You strive to be professional in every other aspect of your career, so don’t let your appearance in video conferences let you down. Especially not now, when you need to lead, impress, generate leads, close deals or even get that job.Technology and video can be quite tricky sometimes, but if you do it right, it will work wonders for your credibility and authority. I’ve seen ...

Customer testimonial videos: your secret sales weapon

Customer testimonial videos are the key to successful marketing. Anyone can make claims about themselves, but when a real customer is seen to verify your service, then that becomes convincing.Innovative Northern Ireland company Lumenstream is proud to be different, innovative and truly unique.Unlike other LED lighting companies, Lumenstream funds light installations for no upfront fee. What they get in return is a fraction of the savings their technology generates for your business.It's a risk-free alternative to buying, and it reduces your carbon footprint whilst improving your bottom line.The power of a customer testimonial ...

Teaser video marketing: a great way to get businesses noticed

Are you looking for a great way to generate interest in a new product or service? Teaser video marketing is a great way to attract customers.The secret is not to show your whole product, but to show selected bits in a sexy, intriguing way.SmartVideo worked with House Belfast and Harriot Communications to create a teaser video to generate interest in their stunning new bar at the premises in Botanic Avenue.The team had poured heart and soul into the creation of a beautiful space. They had put together a great marketing strategy. And they needed a video to show it off. The power of teaser video marketing And the strategy worked; the House ...

Top 5 Reasons to Use a Professional Video Production Company

Advertising is the most essential and crucial part of any successful business. There are numerous ways for a company to establish its brand name and character and innumerable forms of advertising. Business identity is vital when picking up many fun and straightforward ways to advertise it.In the age of social media, there is no easier way to capture a potential customer’s attention than sharing simple, informative, and quick videos on their feed. With websites like Instagram and Facebook offering advertisements if you pay for a plan, that makes the whole process much faster and easier.But, launching your advertising campaign is not as ...

15 ways venues can grow audience with social media marketing

By James Stewart05.04.19Social media is an inevitable part of running a modern business. Whether your business is active on social media or not, you can be sure that your guests are tweeting, posting, and Instagramming about your bar or restaurant online.Here are a few best practices and examples to inspire your bar social media strategy and apply them to your own business….1. Promotional Video: a professional corporate video shows off your best side and gives customers a taster of what the place is like before they actually go visit. Today people are hungry for information but want that fast. So they’d prefer to spend 2-3 minutes ...

Ready to shoot your own video for your business? Here are 25 tools and tips to get you started

By Owen Law 05.04.19 Video marketing is probably the single most effective way to promote your business. You can use hire in a pro, or have a go with your iPhone. But if you want to take it to the next level, consider learning how to shoot like a pro.  To help you on your journey we've compiled this list of nifty kit. If you are already interested in video, you may have some of these items on this list, but these products will definitely grow you video marksmanship skills, and, using video marketing techniques, help you grow your business. 1. Nikon D850 Camera First off you are going to obviously need a camera that can provide you with great video ...

10 ways NI community organisations can use video to boost their public profile

By Sophie McLaughlin10.10.18Across Northern Ireland, thousands of community groups work ceaselessly to improve the quality of life for the public’s benefit.The Northern Ireland Council for Voluntary Action (NICVA) currently fund 1033 organisations in the voluntary and community sector.In order for your community group to known as a reputable organisation it is important that its core objectives, role in society and who it aims to help are largely acknowledged and understood by the public.One way to increase this awareness and get maximum exposure, particularly online, is through the use of video.But how?Here are some ideas on how ...

Seven ways NI arts & drama groups can use video to drive audiences and improve performances

By Sophie McLaughlin08.10.18Game of Thrones. Liam Neeson. Derry Girls. Jamie Dornan.In today’s fast-paced, media-obsessed world, most people will know at least one (if not all) of these stars/shows which all have one thing in common: their roots in Northern Ireland.Over the last few years, the NI arts scene has exploded with names like these drawing attention to the talent Northern Ireland has to offer.NI Screen, which helps fund major arts projects in Northern Ireland, has estimated that Game of Thrones alone has brought £147m into the local economy since production began in 2010.With global focus on Northern Ireland’s ...

How restaurants can use video to maximise marketing and attract more customers

Nowadays most people’s lives are lived at a fast, hectic pace - with the constant juggling of work and family commitments.Time is an ever more precious commodity.Generally, people have less and less opportunity at their disposal to search for and read text articles on line - whether in their work or leisure time.That’s why a short, informative, well produced and creatively edited video should be an essential part of your restaurant’s marketing strategy.Video content gives the viewer an instant feel for the key personnel in your catering business - whether it be an interview with the owner/manager, the head chef, waiters/waitres...

How NI charities can use case study videos to tell their stories, build awareness and drive campaigns

The ultimate success of your charity will very much depend on you being able to increase online awareness of its core objectives, it’s role in society and the people it aims to help.With the continued squeeze on public funding, charities and voluntary organisations are increasingly reliant on donations from the public.According to the UK’s Charity Commission, there are currently more than 216,000 charities registered in the UK.There are more than 7,000 in Northern Ireland, over 24,000 in Scotland and the rest are based in England and Wales.In the Republic of Ireland there are almost 19,000 legitimately registered.And more and ...